Advertising on our Site

Text Ads

Flat Rates:

• $20 for one month
• $45 for three months
• $75 for six months
• $120 for one year

You can log in and change your own ad text at any time. Ads run on a set of pages selected for you geographic area and/or product(s). You may request a change in this "ad zone" any time if you wish to.

Registering to Run and Ad (2-3 minutes or less)

You can sign up to run ads in about 2-3 minutes on the Registration Page. All you really need is the New User info in the top section. The Advertisement Details section allows you to enter ad text, but it will not appear until its activated and it can be changed any time. So if you want to type in any kind of place holder information during registration that's fine. We won't activate it until you have final text in place. Of course, if you know what you want the ad to initially say then go ahead and get it started running right away.

Background

Why we run our own ads, why we don't waste time chasing and counting valid clicks, and why you shouldn't waste you time and money on programs that do operate on a per-click basis.

We manage and serve ads on our own server, we do not display any ads through Google Adwords or the Yahoo Advertising Network or any other program. Our experiences with these programs, both publishing ads and purchasing ads, has led us to believe these are little more than scams. There is no accountability - advertisers have inadequate control over where ads are shown or the quality of traffic generated and publishers have been routinely terminated for "invalid clicks" with no indication of what that meant or how it was determined. The pay-per-click model is inherently prone to fraud and the services like Google and Yahoo have little incentive to make the large investment of time and money to really prevent it. They profit from it.

[Business week published an excellent article on Click Fraud. Anyone using or planning to use Google Adwords or the Yahoo equivalent should read this.]

When you advertise on Avalanche-Center.org the fees you pay go directly and entirely to us, and are used to support our non-profit avalanche information and education services. We charge a simple, low, flat fee for your ad to run for a chosen amount of time - from one week to one year. We have too many better things to do to spend time chasing and evaluating clicks, and we're sure you do too. There is no benefit to anyone to generate fraudulent clicks anyway since there is no money being passed around or "trickling down".

We can't make any specific promises about views, clicks, or quality of clicks. But our rates are very low, so low that any business that can't afford them is probably not a viable business. Your ad will rotate within a "zone" of pages and if we don't have a suitable zone set up we will put one together for you based on region or product line. We can change the zone your ad is in at any time during your advertiser subscription. You can change the text and/or link for your ad yourself at any time.

The avalanche center offers paid advertising in the form of text ads only, we do not have banner ads or any other kind of paid advertising. We do have an Avalanche Network for providers of in-kind support such as donations of goods for our auction. For avalanche safety course providers we offer low-cost listings with an addition to the avalanche network included.

www.avalanche-center.org