Note and Update: On March 30, three months after they were in a hurry to begin, we heard from Wildfire again. Out of the blue. So it may not be dead after all. Follow the comments for updates.

This is an explanation of what happened with the social media development project announced back at the end of December. We had been contacted by Wildfire Studios that we would be one of 100 organizations the marketing firm would offer free assistance to. They were to help us harness the power of social media for some actual benefit (to us, our supporters, and the public).

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