In this post let’s take a look at a recent article entitled “Avalanche Awareness for Rock Climbers and Hikers", just published on May 8. There is no attribution as to who the author may be.

About the same time a post appeared on Facebook for an "AI Powered Copywriter" which does "all the boring repetitive work of writing" for you. So you can now post hundreds of blog entries a day, send even more marketing emails, and even script videos.

While we don't know who wrote this avalanche article it may be a sign of things to come as more of the "mundane" work of writing copy for Google and Facebook in order to sell ads or products becomes predominant. There is nothing original in this article and in fact it appears to be a collection of material that is commonly touted, mostly through winter. Much of it does not apply in spring at all. And as far as rock climbers go - well, the avalanche center databaseOpens in New Window does not have a single fatality of a rock climber from anywhere in the world in the collection of 2000 files over a 24 year period.

As we move to a paradigm where computers write copy for other computers, for the primary purpose of selling advertising, will the internet be reaching the right demographics with the most useful actionable content? Or will it simply consist of bits and pieces scraped from different existing content and reorganized by another computer to the satisfaction of Google?

So first let's consider the points made ...

» Read More